The ARRIVAL of two BOOK-MARKETING people

I think by chance, this time I receive visitation of 2 book's marketers1 almost simultaneously.
First, came (actually appointment with him was later compared with second marketer) at one o'clock was John,2 marketing from CV Langit Aksara a.k.a. Insist Press, on the occasion of picking several books that send-mistaken by bookstore and arrive at laela.3 And as a good book's marketer, he then asking several thing about my enterprise, like where distributed, have I been attending and participating at an exhibition, etc.
And I also dig up some info about what he or his publisher done: he said he canvasser or marketing the book to gramed bookstores per-shop, that is door to door to the grameds network without the intermediary distrib.4 He said that Gramed have around 40 's the shop, and in Java area only have 3 PPR (I think: West Java, Central Java-Jogja, and East Java).5
I think its worth to do (independent self-marketing). It's a kind of my wish long time ago when still with Ishmael and several friends, but still not develop till now.6 He said that "Islam Kejawen" book I just publish have chance to good sell ("cause its marketer's point of view, I should agree J). Simple chat without drink or snack,7 I asking quest about insist press is only headed by heru prasetyo8, or there's other guy? He said that there other owners, but its position on intermediate level. He also tell about book exhibition that he often participate in it, he also bring books from other publishers.9 Recently he attend exhibition at Pacitan, with pretty good result-10 so he save my phone number, to contact when there's exhibition.
Second Marketer, named Cahyo11 that several days ago-about a week-contacting me via phone, he planned to come yesterday (wed afternoon, but unfortunately one hour before I-with family-invited by m'chid to try BBQ-rice's resto, so I canceled him and we postpone the meeting to tue afternoon about four o'clock), and he came when ddx (my wife) visiting our neigbour mbak endah-bos doni that just have a baby (second kid). He strayed in this complex, but soon he phoning masmu' and finally arrive at laela's headquarter safely. He said that he know laelapublisher from annora, annora media, a.k.a bustan that cooperate with to market his 2 title books. Next time i'll continue the story about this second marketer.12


Endnote
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1 Istilah "pemasar" ini mengandung nilai satir, sebab biasanya dipakai oleh para praktisi MLM untuk menamai diri mereka, seperti istilah "pemasar terkaya", tapi juga-maybe-dipopularkan oleh para penulis marketing seperti hermawan kartajaya or else. Kalo para tenaga pemasaran buku sih kayaknya lebih kerap menyebut diri sebagai "marketing", atau marketer (jadi inget dengan paguyuban pekerja marketing buku jogja yang dinamai JOGMART-jogja book marketer). Jadi, pemasar digunakan dengan nada lebih ngota, higher class, sehingga memungkinkan untuk menjadi "terkaya", gtu kali ya.
2 Mengenai nama John, kupikir real namenya Joko kali yo, yang mengingatkan kepada tiga inventor "energi" yang marak belakangan ini: djoko suprapto (blue energi SBY), joko susilo (jodipati vs UMY), dan joko "entah-siapa-masmu'-lali" yang membuat alat penghemat BBM from pekuncen jogja.
3 Maybe karena nama CV-nya hampir sama dengan laela, yakni CV Lancar Entitas Litera (whalah, promosi), sebab katanya buku mereka pun pernah kliru dikirim ke LKIS, yang notabene nama perusahaannya pun hampir mirip, yakni PT. Pelangi Aksara (kalo ini rodo mentereng dikit, PeTe jare, hehe, tapi LKiS memag lebih senior, masmu' aja pernah kerjo voluntir 2 books there.
4 Lha dia kan memang dstrib juga, dengan nama CV langit aksara, meski yo alamate plek-sama dengan penerbit insist press. Ada juga percetakannya, sehingga total karyawan klo g salah ingat 16 orang, marketingnya ae ono teloe.
5 Maybe utk jakarta ia lewat distrib besar? Sebab ketoke klo PPR-nya ikut jabar, rodo kecil kemungkinannya.
6 Yo kalo dicari alasan pembenaran yo karena masmu' single fighter, just dibantu ddx ae. Jadi yo memang kudu bagi2 waktu dan energi untuk berbagai hal dari hulu ke hilir, so, kanvaster menjadi hal yang nomor keberapa, saoale cukup menyita porsi energi+waktu, kecuali klo sudah merekrut tenaga marketing kali ya.
7 Ddx kayake sih di rumah-tapi maybe g tahu klo ada tamu. Yo nasib-e itu tamu, hehe.
8 Belum perna beli ato baca bukunya, Cuma baca beberapa judul karyae di gramed jaman2 dulu maybe 2 ato 3 taun lalu. Dan sekilas baca "Astagfirullah: Islam Jangan Dijual" ternyata ia lumayan produktif nulis buku, tahun 2005 ae klo ra salah ono 4 ato lima judul. Dengan ide-ide yang lumayan bagus, meski sepenangkapan my-recent-mind kesane mbulet-mbulet ala cerocosan aktivis-peneliti-hehe, jadi inget beberapa kawan yang entah kini masih di dunia ngo-an ato maybe udah mapan jadi pegawe tetap, baik itu civil servant ato lainnya. But aniway salut dengan bos Heru, secara masmu' ra kelar2 mo nulis sesuatu sing rodo ilmiah or "berat", hehe baru sejenis "bonsai"-dengan doa semoga ide-ide ora terbonsai melulu, J. Lhawong 2 novel-horor ala eny dan supersemar-an-ora kelar, mugo2 iso diteruskan.
9 Katanya diskon 50%.
10 Sewa stand katanya cuman sejuta, event organiser-e gramed, Ke pacitan tersebut sewa mobil untuk ngangkut buku sebanyak 17 ato 19 koli gitu de.
11 Edu Pustaka, Cahyono (0274) 7912967 / 08174101752, Jl. Monjali 14, Sleman YOgya 55581
12 info terbaru, barusan ia mengambil satu judul buku lagi, yakni Interlocutor, so, semuanya ada delapan judul yang ia bawa.